Please Sir, Can I have some more… Cheddar?

Here’s the schedule of Gorilla Cheese. Assume the city is Hamilton, unless otherwise stated. Service times are sometimes added as the date nears. Actual locations at time of service are posted on Twitter and Facebook. Sometimes we’re spontaneous with our schedule, so check back often!!

Sunday October 19th 

WekToberFest // 156 Columbia Street West // 2-8pm [WATERLOO]

Monday October 20th

[PRIVATE CATERING]

Thursday October 23rd

HBC Head Office // 8925 Torbram Rd //11:30-1p [BRAMPTON]

Milton Sports Centre // 605 Santa Maria Blvd // 5-8pm [MILTON]

Friday October 24th

Food Fair & Edible Auction // 479 Upper Paradise Rd// 4:30-7:30p

Saturday October 25th

Milgrove School 100th Anniversary // 375 Concession 5 Road West // 11-4pm

Cheddar Makes the World Go Round

Here’s the schedule of Gorilla Cheese. Assume the city is Hamilton, unless otherwise stated. Service times are sometimes added as the date nears. Actual locations at time of service are posted on Twitter and Facebook. Sometimes we’re spontaneous with our schedule, so check back often!!

 

Wednesday October 15th

Dragons Den Season Premiere // 250 Front Street West // 11-4p [TORONTO]

Thursday October 9th

First Ontario 75th Birthday // Gore Park // 11-2pm

Milton Sports Centre // 605 Santa Maria Blvd // 5-8pm [MILTON]

Friday October 17th

Waterdown Legion // 79 Hamilton Street N // 5-7pm [WATERDOWN]

Saturday October 18th

 Gould Street Party // Ryerson University// 11-3pm [TORONTO]

Sunday October 19th 

WekToberFest // 156 Columbia Street West // 2-8pm [WATERLOO]

10 Bucks For a Grilled Cheese?!?

Yes, it’s $10 for a grilled cheese. Sigh.

It’s very rare we hear or read any negative feedback about Gorilla Cheese, but when we do, this is easily the most common complaint. It’s also the dumbest. Yes, it is $10 for a grilled cheese. And it’s also a great deal.

Firstly, it’s not $10 for a grilled cheese, it’s $8 for the Original Gorilla Cheese Sandwich (The O.G.), and it’s only $5 for the Picky Kid*, which is our closest sandwich to the traditional-style grilled cheese you’d get at a diner or commonly make yourself at home. The $10 sandwiches are deluxe grilled cheeses with a whole bunch of other good stuff in them. So, no, it’s not $10 for a grilled cheese, it’s $5 for a better version of the type of grilled cheese of which the naysayers speak.

We could sell grilled cheeses for only $3, if we wanted to. We could use margarine, generic-name bread and Kraft slices and sell ‘em real nice n’ cheap. But that’s not our style. We want to make the best grilled cheese sandwiches we can, so we use Jensen Cheese, a family-run artisan cheese company in Simcoe. In our opinion, they make the best Cheddar and Mozzarella in Ontario. We also have our bread custom-made by local bakery Cake & Loaf, whose high standards and delicious food make them the best bakery in Hamilton. And we use real butter, not chemically-processed margarine. These things add up to make a higher-quality (and far tastier) grilled cheese sandwich. And almost forgot…our sandwiches are almost twice as large as a typical grilled cheese!

Now, forget everything you know. It’s not $10 for a grilled cheese. Actually, it’s not even $5 for a grilled cheese. The Picky Kid costs $4.40, and the Lumberjack costs you $8.85. (Palm to forehead) TAXES! Your price includes taxes!! So a Lumberjack, which includes 2 slices of Jensen Cheddar, 2 slices of Cake & Loaf custom bread, real butter**, real bacon, real Canadian maple syrup ($$!) and real Granny Smith apples, costs you $8.85, plus HST, which we have to pay to the government. And more often than not, that Gorilla Cheese sandwich includes a Strub’s pickle spear (the best pickles, again in our opinion) on the side, so there’s some even-more value.

If you were to make the same sandwich at home using the same ingredients, you’d be paying approximately $6 each, and you’d have to make a whole bunch of them with the quantities of ingredients you’d have to buy. We buy in bulk, so we don’t pay quite that much, but our food costs are often higher on many items than the typical restaurant standard of 33%. And don’t forget, you have somebody conveniently making that delicious sandwich for you with a smile and out of a cool black truck. That hard-working hero has to try and make a living too. Yes, of course you can make it at home for cheaper, but that’s kind of missing the point as to why any food service business exists.

Food trucks are not necessarily cheap, but they do provide great value to the consumer. Think of the food truck’s costs to operate in terms of percentages, based on industry standards. 33% food costs, 33% staffing and 13% to taxes. We’re at 79% for the mere basics. Almost every time we operate, we have to pay an average 10% of our gross revenue to whoever is holding the event, whether in “donations” or vendor fees. That’s now 89% in costs, or $8.90 for us to make that $10 grilled cheese. We haven’t yet taken into consideration the cost to store the truck (ie rent – you can’t store that truck in your driveway!), gasoline, insurance, propane, repairs, equipment, licenses, etc., all of which are also major costs. This may explain why the trucks need to sell a lot of food to try and eke out a profit, and why many trucks (particularly evident in Toronto) have sought to expand into brick & mortar restaurants (ourselves included, but more on that later.) So as an add-on moral to the story, please, SUPPORT YOUR LOCAL FOOD TRUCK!!

This article isn’t for everybody. It’s almost always people who have never tried a Gorilla Cheese sandwich who complain about the price. Sometimes it’s just a fuddy-duddy who seeks an excuse to complain about something, and probably wouldn’t buy one regardless of price. Most people can figure out the value for themselves, but for those who need learnin’, that is why it’s “ten bucks for a grilled cheese” from Gorilla Cheese.

Almost forgot… it’s also because they’re freakishly delicious.

* The Picky Kid is a sandwich we sell at many younger events, for those under-developed palettes that don’t necessarily want real cheese. We use Pullman-sized Cake & Loaf bread (the same size as the usual white bread) and two processed-slices (that kind you get on diner-style grilled cheeses that use one slice) made by Jensen, which is higher-quality than the typical Kraft or Black Diamond. Those cheeses usually contain 18-31% milk solids (real cheese) while Jensen’s contains 51% milk solids.

** We mix mayonnaise into our butter to help them cook faster and give them a crispy bite.

Who are we to diss a brie

Here’s the schedule of Gorilla Cheese. Assume the city is Hamilton, unless otherwise stated. Service times are sometimes added as the date nears. Actual locations at time of service are posted on Twitter and Facebook. Sometimes we’re spontaneous with our schedule, so check back often!!

Tuesday October 7th

St. Joseph’s Health Care West 5th Campus, across from Mohawk College on Fennel, 11-2pm

Wednesday October 8th

Lisgar School Open House  11 Anson Ave 4:30-7p

Thursday October 9th

Milton Sports Centre 605 Santa Maria Blvd [MILTON] 5-8pm

Saturday October 11th

Shoppers Drug Mart Fundraiser for Juravinski Cancer Centre 221 Argyle Street South [CALEDONIA] 11-2pm

UPCOMING EVENTS!!

Wednesday October 15th

Dragons Den Series Launch – COME MEET THE DRAGONS & GET CHEESED!  CBC Studios 250 Front Street West [TORONTO] 11-4pm

Sweet Dreams are made of Cheese

Here’s the schedule of Gorilla Cheese. Assume the city is Hamilton, unless otherwise stated. Service times are sometimes added as the date nears. Actual locations at time of service are posted on Twitter and Facebook. Sometimes we’re spontaneous with our schedule, so check back often!!

Tuesday September 30th

Holy Food Trucks

585 Garner Rd W,  [ANCASTER]

4:30-7:30p

Come out to the last Holy Food Truck service of the season!!

Thursday October 2nd

Franklin Road School 

500 Franklin Rd

4-6:30p

Saturday October 4th

Green Venture 

25 Brentwood Dr

11am-1p

Tiger Cats Tailgate Party

129 King St E

2-4pm

Help Us Help YOU

LOTS of amazing stuff has been happening behind the scenes in Gorilla Cheeseland! There’s lots I can’t yet say, but trust me when I say that October is set to be our most exciting month EVER. And no, I’m not even alluding to the outcome of our Dragon’s Den pitch AT ALL. I’ve signed confidentiality contracts that would frighten homeland security… do you think I’d even hint? Nope, there’s lots more going on than just that! We’ll be putting out some exciting news soon!

However, Dragon’s Den is still much of our HUGE news this coming month. Our Dragon’s Den pitch will air Wednesday, October 29th, at 8:00 PM (8:30 in NFLD) on CBC Television. Plans are in the works for a private viewing party that will be invite-only, but maybe we’ll come up with a way you can watch it with us!

As a teaser, we’re honoured to be serving up the CHEESE at the Dragon’s Den Marketplace for the New Season Launch Party at CBC Studios on October 15th!!

DD MarketplaceCome and meet the Dragons, get a cheeser and check out some of the other great companies that pitched to the Dragons and have many of theiur cool wares available to the public! To the best of my knowledge, this will be the first time that a foodtruck has operated at CBC Studios, so it’s kinda a big deal! Hope to see you all there! Check out the poster above for the details.

In the meantime, we could really use your support! We’re in the running for a few awards, both local and North America-wide. First is the Spectator Readers Choice Awards. Please do the quick registration and vote for all of your favourite Hamilton Businesses in tons of categories, and most importantly for Gorilla Cheese! We’re up for Best Food Truck and Best Sandwich. We’d love your support, so THANK YOU!! http://readerschoice.thespec.com/vote/food-drink

We’re also hoping to beat out those Yankee trucks and show them CANADA has the best Grilled Cheese Food Truck! We’re in a tight race with some heavy hitters in Food Truck Heavyweight Website Mobile-Cuisine.com, but with your support, we can DO THIS!! Please, #VOTEGORD!! http://mobile-cuisine.com/contest/vote-now-2014-grilled-cheese-food-truck-year/

Last, but not least, we hope you’ll join us in supporting and contributing to the Rapscallion/ 2 Black Sheep duo Matt Kershaw and Erin Dunham in their quest to open yet another awesome restaurant to Hamilton. They have a unique crowdfunding campaign that is offering some SERIOUS prizeage. Donate what you can, or at least share the link to their Indie-gogo page! https://www.indiegogo.com/projects/fund-us-to-feed-you

Thanks for your help, peeps, because with it, October will be just that much more INCREDIBLE… for everyone!!

Lots to come, so stay tuned!!

Cheese, Please.

Here’s the schedule of Gorilla Cheese. Assume the city is Hamilton, unless otherwise stated. Service times are sometimes added as the date nears. Actual locations at time of service are posted on Twitter and Facebook. Sometimes we’re spontaneous with our schedule, so check back often!!

Tuesday September 23rd 

Holy Food Trucks

585 Garner Rd W,  [ANCASTER]

4:30-7:30p

Wednesday September 24th

Mountain View Elementary

59 Karen Crescent

5-7pm

Thursday September 25th

Stoney Creek

King Street East, just west of Lake Ave

4:30-7:30p

Friday September 26th

Mac Homecoming

McMaster University

11-3:30p

Saturday September 27th

Doors Open Burlington

Joseph Brant Museum

11-4pm

Love The Snatch  Campaign

1423 Grahams Ln [BURLINGTON]

 

 

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